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Print Publications: Hanging In There?
There’s one thing you can say about print magazines: They’re not giving up without a fight! The latest evidence of this comes in statistics released by Mediafinder®, a magazine tracking service run by...
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What people say: More believable than what brands say.
Word of mouth has always been a powerful influencer over the success or failure of a product in the market. So when surveys show that consumers value the opinion of their friends most when it comes to...
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Will there be holiday cheer in retail sales this season?
Here’s a statistic that surprises no one, probably: As of November 1st, more than one in five U.S. consumers had already begun their holiday season shopping. Considering that many merchants begin...
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Boomers and Millennials: Destined always to be different … or on the same...
When it comes to advertising, it turns out that the Baby Boomer generation sees things quite a bit differently than the Millennial generation. In fact, based on neuromarketing research conducted last...
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TV’s Disappearing Act
Television viewing among 18- to 24-year-olds reaches its lowest level yet. The latest figures from Nielsen are quite telling: The decline in TV watching by younger viewers is continuing – and it’s...
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Facebook reigns supreme among smartphone apps — at least in the United States.
Which was the most popular smartphone app in the United States during 2015? If you guessed Facebook, you’d be correct. According to Nielsen estimates, the Facebook app notched more than 125 million...
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Consumer banking changes … but there’s a lot that stays the same, too.
There’s no doubt that electronic banking is a win-win for both bank customers and banks themselves. Not only has convenience been improved exponentially, but electronic banking has helped financial...
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TV viewing: More choices than ever … but for viewers it’s a big “so what.”
In theory, people love to have choices. But in practice, does having many choices always matter? In the world of TV viewing, the answer seems to be … not so much. New findings from Nielsen’s Total...
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Local TV news viewership continues to decline … even as stations ramp up...
How’s this for an ironic twist: The Pew Research Center is reporting that the local TV newscasts if ABC, CBS, FOX and NBC affiliates across the United States are continuing to show viewership declines,...
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More TV channels than ever … yet fewer are being watched.
Recently, some interesting research findings were released by Nielsen as part of its latest round of Total Audience Reporting. The analysis shows that even as the number of stations received by U.S....
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